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Website Marketing – Does The Design of Your ‘Call to Action’ Button Encourage More Clicks?

You can vastly improve your response rate, if you optimise your ‘call to action’ buttons on each page of your Website. With the rapidly increasing costs of advertising and inviting visitors to your Website, it is necessary to ensure that each part is working with maximum efficiency.

Your Website can have three main types of button-actions:

  • Make a Purchase
  • Subscription
  • Download

Without too much thought and absolutely no testing, you probably use the generic ‘Buy Now’, ‘Subscribe’, and ‘Download’ texts on your buttons, which are no doubt plain, with white background and black text; and you may have enjoyed a fair amount of success with them.

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