How To Find And Implement The Right Strategy To Market Your eBook With Instant Success!

The Right Strategy

The marketing strategy for your eBook is linked to the reason you decided to write it: To give away free, or to make money from sales of the eBook.

You want maximum exposure for your eBook in the shortest possible time, while the window of opportunity is open for you. If it is popular, you will soon have some hot competition, so you need high volume downloads from the start.

On this page, you will find a large number of methods to market and promote your eBook. Select all those that apply to your publication, and use them!

Is The Price Right?

Many of the new Internet-millionaires sell their eBooks at prices ranging from $49 to $249 and more, while unknown authors struggle to sell their eBook for only $5 a copy!

Marketing professionals know that eBooks, just like any other product or service, have a perceived value — this is the value that a prospect or purchaser thinks it is worth. If the purchaser considers the eBook provides needed information at a price that is less than the perceived value, they are more likely buy it.

To build up the perceived value of an eBook, the self-styled guru will add a number of additional eBooks to the deal that will be free of cost to the purchaser. The cover price of each free eBook is usually quite high, and the total value of free eBooks can be many hundred dollars.

The 'guru' will add credibility to the offer with many testimonials, and even copies of proof of income earned by using the information within the eBook.

These techniques are all highly successful, and legitimate, and you have to decide whether to include them in your own strategy.

Step 1, therefore, is to check the e-mails in your deleted folder for sales messages for the latest big-selling eBook hit, and checkout the Website sales strategy.

Step 2, if you want similar success, is not to buy their eBook but replicate their marketing strategy!

 

 

Easy Ways To Market Your eBook

The following list is by no means complete, and there are always new methods being invented or improvements of existing methods. The successful Internet marketing company has to spend considerable time and money on research and development, in order to stay ahead of the field.

Website: You need a dedicated Website for your eBook.
Banners: Banner advertising can bring big results.
Directories: Submit your eBook to all eBook directories.
Publishers: Many eBook publishers will market your eBook.
Click Adverts: You advertise on a search engine, and pay a small fee each time somebody clicks on your advert.
Search Engines: Submit your eBook Website to all search engines.
Shareware: Submit to shareware and freeware directories.
Web Rings: Check the suitability of appropriate Web Rings.
eZine Articles: Provide free articles to eZine publishers and give links to your eBook Website.
Auction Websites: Auctions are a great place to sell E-Books.
Classified Ads: Time consuming and often ineffective, but worth a try.
eZine Adverts: Advertise your eBook in appropriate magazines.
Blogs: Discussion boards and Blogs can produce heavy traffic.
Joint Ventures: Team up with other businesses to offer your eBook.
Press Release: Good publicity is an effective method to promote eBooks.
Affiliate Sales: Recruit sales people to market your eBook.
Free Incentive: Give your eBook as a marketing incentive, and allow other businesses to freely distribute it on their Website and to their network.
Viral Marketing: Use other people's efforts and contacts.
Solo Adverts: Your sales message is the only subject of an e-mail sent to a reputable business with a large subscriber list.
Sell the Rights: You can sell various Rights & Branding to your eBook.
Testimonials: Give free copies of the eBook and request testimonials.
Reviews: Get your eBook reviewed by book critics.

 

Do What You Do Best!

You can see that the art, craft, or science of marketing and promotion is very involved. It takes considerable energy and knowledge to stay ahead of the competition in this dynamic market - the World Wide Web.

Many writers can put their time to better use by writing their next eBook and hiring professionals to compile, publish, market, promote, and publicise their finished work. Which is the best route for you?

Click here for a free quote from Power Business Publishing

 

 

Useful Links

The B2B eBook Conference is an outstanding organisation, which offers news, opinion, trade events, and much more.

Click here to visit them online now

 

Subscribe to our free Newsletter for more tips and information

 

Home Page > eBook Market > Next

 

---

© Copyright 2001-2007. Power Business Publishing. All Rights Reserved.