Learn How To Create Your Website So That It Will Attract Visitors, Keep Them Active, And Encourage Them To Buy Your Products!
First, Define Your Purpose
You must first write down the reasons you want a Website and exactly what you expect it to do. Include everything idea you can think of, initially; you can edit the list later. The Website must have a specific purpose, if you wish it to succeed.
Do not fall into the trap of building your first page, and then developing the site and adding new pages as new ideas come to mind. The following ideas will help you concentrate your ideas:
- Is your Website designed to get your visitors to place an order? If so, you do not need a full Website, but an exciting sales letter that provides the reader with reasons to buy your product immediately.
- Is your objective to collect names for your Newsletter? Apart from a 'free gift' incentive, let the visitor read some past copies—this will allow them to make a better decision.
- Are you imparting your knowledge & expertise on a specific subject? This can demand a more detailed Website.
- Do you simply want your existing customers to visit for a specific reason, and then refer others to your products and services? This will require a good incentive to get them to give referrals.
- Is the Website designed to provide credibility to your potential customers that you create off-line, and build trust? A number of testimonials from existing customers, and/or an impressive list of clients goes a long way.
If you initially have just one product to sell, say your new eBook, then perhaps you need very few pages. Many people start with just one page, then develop more pages when they're required.
One Product—One Page
The one-page Website favoured by the Internet millionaires is considered by many newcomers to the Internet, to be the best if not the only way to obtain high volume sales from visitors.
However, this type of Website usually cannot succeed on its own. It also needs prolific marketing support from pay-per-click adverts, e-mails, banner advertising, and affiliate or joint-venture help.
Take a look at a Website developed by us to sell 1 product off the page. It will open in a new window:
How Many Pages?
Some small businesses have only one basic product or service, but need a number of pages in order to sell the concept. This is especially true when the product or service is expensive or complex.
The mistake some Websites make is to try and 'sell' the product, rather than obtain leads or enquiries. They soon learn that they cannot obtain a firm order from their visitors. The best technique is to get visitor contact details: Address, phone numbers, and e-mail address so they can follow-up the enquiry with more information.
They can do this with the offer of a free subscription to a newspaper, or by offering a free eBook download—providing the subject matter is relative to the theme of the Website. This next example is of a Website to support a flourishing garden deck-building business. The Website has to obtain new customers over the Internet, and is has to support normal advertising in newspapers, flyers, directories, and more.
Click the link below and see their Websites. The first was created in 2006, and the second in 2010:
How Many Products?
This next example is a Website that sells handcrafted greetings cards and also handmade jewellery, which can be sold online and through traditional retailers and wholesalers worldwide.
Their Website is designed to illustrate the beauty of the products, give detailed background information of the company, the product, and the business opportunity—they encourage Internet enquiries from Retailers, people looking to set up their own business as a Distributor, and the established Wholesaler.
They required a Website that achieved all their objectives:
- Support to local retailers and wholesalers
- Collect enquiries from prospective retailers and wholesalers already operating in this industry
- Find people interested in setting up their own home based business
- Selling greetings cards over the Internet.
That reads a lot more complicated than the finished Website, which is simple in construction and very easy to navigate. It also shows the beauty of the finished handmade greetings cards. Click on the link below, to open the Website:
What Website Do You Need?
In the examples above, you have seen Websites selling one product. The first two are selling a new eBook, and they have one sales page that goes directly to the order form. Because of the low cost of the product, many people will buy on their first visit.
The second Website has a number of pages describing a complex and expensive product, and does not try to obtain an order but collects the names and e-mail addresses of people interested in the product. These are followed up with various sales messages.
The third example shows how one or two TYPES of product are sold on the Internet and also through traditional methods.
There are other types of Website, depending upon the product or service being offered and the basic purpose of the Website. The main types are:
- eCommerce Website that sells a range of products
- Resource Website that encourage people to subscribe to Newsletters
- Directory Website that provides info and collects subscribers
- News Website that provides news and collects subscribers
- Sports Website that provides results and collects subscribers
- Hobbies Website that provides info and collects subscribers.
- Article Websites that host hundreds of thousands of articles on various subjects
- BLOG Websites, which allow readers to post a response to an article
- Video Websites that let visitors upload videos and watch other videos
You will have noticed that each type of Website provides a service and collects the name/e-mail of visitors. This becomes their asset, and helps them to attract advertisers that provide their income.
They also tend to carry masses of advertising and derive their main income from selling space on their Website. The more traffic they can attract, the higher the value of each advert and the greater their income and profit levels.
Website pages are mostly written in HTML, and while this is very easy to learn it is not necessary for you to learn the programming language. This is because you can use custom software that will let you write and design your pages in a format that you can understand, and the software will write the underlying code.
You can even write pages for your Website with software like Microsoft® Word although if you have it, FrontPage is designed for the job. On the following links you will find Website software and templates, which can make it easier to design a great Website!
- Download.com has 1000's of software programs; many free!
- CoffeCup.com has top-quality software you can download now...
- WebmasterProfitPak has premium software for your Website
- SoftwareExpress has educational and Website software